Martin Hunter is an industrialist, accomplished in
building, scaling and optimizing organisations.


URGEO (Latin: to urge)

A strong desire to drive change, stimulate thought, incite feeling, encourage action.

A seasoned leader with over 30 years of combined military, corporate, and entrepreneurial experience, with a remarkable track record in building, scaling, operating, and optimizing organisations and billion-dollar projects across diverse industries worldwide.

With a passion for making a positive impact and a deep commitment to legacy-building, Martin thrives on cultivating talent and steering family offices through the pivotal transition of succession planning and integration. Ensuring they leave a lasting impact, Martin guides and assists the next generation of leaders in solidifying their future while honouring the past generation's contributions.

Embracing his daily mantra of 'ignite curiosity, crystallize thinking, concentrate action,' Martin possesses a unique talent for motivating people of all ages and backgrounds. He skillfully aligns stakeholders to common values, fostering what he calls a 'singularity of purpose.'

Naturally industrious, Martin's modus operandi is simple yet profound: be helpful and treat everyone with dignity and respect. Martin's dedication to empowering others and driving organisations to success remains unwavering.

As the owner and founder of a group of companies with multiple international locations, I needed a strong leader to keep our team accountable to our vision. Martin worked closely with our management team to enhance accountability at all levels, improve operational efficiency, elevate our existing team, and assist in hiring key players. His one-on-one mentorship was invaluable, and the URGEO ‘SWAT Team’ took a hands-on approach, actively collaborating with our management team to ensure they met their targets.

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